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Don Shapiro Bio


Three lengths of bios are offered below to address various requirements

Caption Bio

Don Shapiro is president and founder of First Concepts Consultants, Inc., a management advisory practice that since 1985 has helped firms in over 30 different industries. He is co-author of The Character-Based Leader and an inspiring speaker on leadership, selling and choices.

One Paragraph Bio

Don Shapiro is president and founder of First Concepts Consultants, Inc., a management advisory practice that since 1985 has helped firms in over 30 different industries to increase their rate of growth, improve leadership effectiveness and solve difficult problems. He is a co-author of The Character-Based Leader. Don Shapiro has spent 28 years studying how we make and influence choices. This research led to several discoveries about the customer’s perceptions of value, leadership character and organizational performance. Don has been inspiring audiences for over three decades with his ideas about leadership, selling and choices.

Full Bio

Don Shapiro is the President of First Concepts Consultants, Inc., a management advisory practice that investigates difficult challenges and finds creative solutions. For 28 years, Don has worked with for profit and non-profit organizations in over 30 industries to discover ways to grow and operate better based on his original research in the areas of sales, marketing, strategy and change. He is known as the guy that “asked the questions no one else every asked.”

He started his career as a restaurant manager with Lawry’s famous for Lawry’s The Prime Rib, worked up to being a chain restaurant executive and also worked in the distribution and real estate industries. In 1985, he founded First Concepts Consultants to pursue practical research that could help organizations discover better ways to spur growth and lead their people.

Don has spent a life time learning about how we make choices, what affects those choices and how choices can be influenced. He discovered how customers figure out their perceptions of value and what causes that value to rise and fall. This enables salespeople, marketers and strategist to get more people to buy. His research about employee trust, retention and performance resulted in fresh insights on leadership. Finally, his on-going study into personal choices has helped thousands of people improve their journey through life.

Don Shapiro gave his first speech before an audience of 800 when he was 14 and they haven’t been able to stop him since. He has spoken before thousands of groups including businesses, associations and community organizations with his high energy, interactive and fun style. He speaks on leadership, selling, strategy and choices.

He is a co-author and editor of the new book The Character-Based Leader and is writing an inspirational self-help book Life Is A Fork In The Road.  Don is a graduate of the Executive Program in Management at the UCLA Anderson School of Management.

Copyright 2013 First Concepts Consultants, Inc. and Don Shapiro



  1. Laura D'Olimpio
    August 12, 2012 @ 6:04 am

    Hello Mr Shapiro

    I really like your website…Life Is…’ I was wondering…if i’m not being too personal, what your religious beliefs are. Is this anywhere in your bio?


  2. Don Shapiro
    August 12, 2012 @ 12:40 pm

    Hi Laura,

    Glad you like Life Is A Fork In The Road. The real activity concerning that occurs on Facebook, not on the web. I haven’t posted much on the website because all my writing occurs on the Facebook page.

    I do not share any religious beliefs on any of my bios. I am not a part of any formal religion. I believe that God has a mission for me which is to reach out to people from all religions and spiritual beliefs to strengthen their faith. In order for me to effectively convey this message, it is important that I not come from any religion. My message is for everyone.

    Life is a test of faith. No matter how thoroughly we analyze a choice or research a decision, there is still something that remains unknown until after we have acted on the choice. Whether in professional or personal situations, every choice test our faith in the unknown. It is by having faith in the guidance we receive from our inner wisdom which knows things we could not possibly know that we can make the best choices possible.


  3. Fifty Shades of Grey
    October 16, 2012 @ 6:56 pm

    Nice replies in return of this difficulty with real
    arguments and explaining everything concerning that.


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