Revenue Detective Don Shapiro of First Concepts Consultants talks about the increasing margin and price pressure many companies face today and the need to find more hidden value that could help close the sale at a profitable price. One of the best ways to increase sales is by raising the customer’s perceptions of value by finding hidden value.
Schedule a phone conversation with Don Shapiro, President of First Concepts Consultants, Inc., to answer your questions and explore how a Revenue Investigation could help your firm increase its sales, margins and market share.
To Explore This Further
Closing the sale is about raising the customer’s perceptions of value as high as possible. This article summarizes 28 years of First Concept’s research about how customer’s figure out their perceptions of value and how this can be applied to get them to say yes more often.
Article explores hidden customer value, what customer value is, how it affects the prices customers pay and how to increase the customer’s perceptions of value.
Defines what customer value is and how it can help any company to increase its sales, margins and market share. When a business becomes truly customer driven then customer value unifies everything it does.