There’s more that affects whether customers buy and what price they pay then their needs, pain points, situation, challenges and goals. A lot more. Turns out value is not what everyone thought it was. And these discoveries aren’t in any books or training programs yet. Off the radar screen. Sales teams who’ve applied these discoveries boosted their sales by over 20%.
By Don Shapiro, President, First Concepts Consultants, Inc. For too long, structure has been viewed as something separate from strategy. Structure is how the entire organization operates, not just its organization chart. Revising structures are often seen as ways to improve efficiency, promote teamwork, create synergy or reduce cost. Yes, restructuring can do all that […]
The More Sales People Know About What Affects Their Prospects Perceptions Of Value, The Better The Choices They Make To Close The Sale Closing the sale comes down to the choices salespeople make. As they go through their sales process, they make choices about what they do next based on what they know about the […]
Hidden customer value exists inside every customer and company selling to those customers that could increase sales and improve profit margins Customer value is the sum total of everything a customer knows about what you offer for sale and how it compares to the competition. Inside every prospect and customer exists stealth value… value that […]
Don Shapiro started his management career with Lawry’s Restaurants famous for Lawry’s The Prime Rib. In his speeches and workshops, he shares a story about how Lawry’s found a way to turn a cup of coffee served at the end of the dinner into a merchandising and marketing phenomena that helped spread word of mouth […]
Managing change is really about leading change by influencing people to voluntarily embrace the change and align themselves with where the organization is going. The only way to lead change is with an aligned team of effective leaders. Change is more about people than the change itself.
People can be bad. Bosses can be bad. People can do bad things and influence others to do bad things. Maybe it’s time to stop calling these people leaders. We are overusing the term leader and leadership and calling people leaders who are not leaders.
Too many definitions and not enough clarity may be holding too many back from becoming truly effective leaders There are more definitions for the terms leader and leadership than anyone could imagine and they seem to be expanding exponentially. Where do they all come from? Which ones can help us the most? While it’s good to […]
