Motivational Speaker Don Shapiro Boost Sales
The customer’s perceptions of value drive all sales and marketing success. Products and services have no value by themselves. It’s the value the customer places on those products and services that determine if they buy and pay a profitable price. Don’s groundbreaking research into how customers figure out value and use it to buy has helped thousands of salespeople boost their sales.
Don takes salespeople, owners and executives on a journey inside the mind of their customers based on his experience and research into how customers figure out what they value. His high energy, fun, and interactive programs have opened the eyes of thousands of salespeople and helped them to influence more customers to say yes!
Customer Value changes the way salespeople sell
Don has traveled with hundreds of salespeople when they called on prospects and customers. As an executive, manager, and owner, over 2000 salespeople have called on him. He is a former sales representative, inside sales supervisor, sales executive and Chief Marketing Officer.
Through all these experiences, Don figured out what actually causes prospects to go from not interested to where do I sign and how customers figure out what they do and don’t value. That knowledge helps salespeople know what they need to learn more about how their customers think and how to guide them from not interested to where do I sign.
When you focus on what your prospects value and what they don’t, you can turn cold calls into warm ones, get more voice, email and text messages returned, engage prospects in good conversations, move the sale forward, and lead more prospects to buy. Understanding customer value can boost salespeople results more than all the selling techniques that exist!
Selling through the eyes of the customer
Through funny and memorable stories backed by sound research and experience, Don shows salespeople how to “Sell through the eyes of your customers.” Salespeople learn….
* How customers figure out their perceptions of value?
* Why customers buy and why they don’t?
* How to find the stealth value and close more sales?
* How does customer value keep prospects engaged so you can move the sale forward?
* How does customer value improve cold calls, emails and other forms of initial contact?
Once salespeople learn how to “Sell through the eyes of your customers,” they spend more time listening to customers, asking more questions and mapping out their customer’s perceptions of value before they present their offer. When they weave the customers’ perceptions of value into their offer, they close more sales with less objections or resistance. They also pour the foundation to build a trusted relationship with the customer that will increase their repeat sales.
When Don Shapiro speaks, everyone learns, laughs and leaves inspired
Don has inspired hundreds of audiences in over 33 industries and sectors including non-profits and even those who work in the juvenile prison system. His memorable approach uses stories and examples to bring home core messages that people will remember for years. Your group will laugh, reflect, and deeply feel this message. They will be able to immediately apply these ideas the moment the speech ends.