Hidden customer value exists inside every customer and company selling to those customers that could increase sales and improve profit margins Customer value is the sum total of everything a customer knows about what you offer for sale and how it compares to the competition. Inside every prospect and customer exists stealth value… value that […]
Don Shapiro is an inspiring speaker who helps people learn what it takes to become a great leader. As the co-author of The Character-Based Leader, Don takes his audiences on a safari deep into the “why” behind leadership. Why will people voluntarily join with you to make great things happen? He answers that question and shows you how to become one of those leaders.
All strategy depends on customer value All strategies depend on customer value or more accurately the customer’s perceptions of value. These include strategies like improving quality, enhancing service, lowering operating cost, changing distribution channels, altering the go to market approach, raising productivity through technology, discounting prices and restructuring. Why do strategies that are successful for […]