All strategy depends on customer value All strategies depend on customer value or more accurately the customer’s perceptions of value. These include strategies like improving quality, enhancing service, lowering operating cost, changing distribution channels, altering the go to market approach, raising productivity through technology, discounting prices and restructuring. Why do strategies that are successful for […]
About Don Shapiro
Posts by Don Shapiro:
- Insights Into Success
- Motivational Speaker
- A Better World
- Customer Value
- Thinking & Problem Solving
- Leadership Development
- Employee Retention
- Employee Selection
- Don's Leadership Story
- Don Shapiro Quotes
The latest look at what types of leaders produce the best results based on Don Shapiro’s experience and review of major research on leadership, employee engagement, employee retention and strategic alignment.
There’s more that affects whether customers buy and what price they pay then their needs, pain points, situation, challenges and goals. A lot more. Turns out value is not what everyone thought it was. And these discoveries aren’t in any books or training programs yet. Off the radar screen. Sales teams who’ve applied these discoveries boosted their sales by over 20%.
By Don Shapiro, President, First Concepts Consultants, Inc. For too long, structure has been viewed as something separate from strategy. Structure is how the entire organization operates, not just its organization chart. Revising structures are often seen as ways to improve efficiency, promote teamwork, create synergy or reduce cost. Yes, restructuring can do all that […]
The More Sales People Know About What Affects Their Prospects Perceptions Of Value, The Better The Choices They Make To Close The Sale Closing the sale comes down to the choices salespeople make. As they go through their sales process, they make choices about what they do next based on what they know about the […]
Don Shapiro started his management career with Lawry’s Restaurants famous for Lawry’s The Prime Rib. In his speeches and workshops, he shares a story about how Lawry’s found a way to turn a cup of coffee served at the end of the dinner into a merchandising and marketing phenomena that helped spread word of mouth […]
Motivational Speaker Don Shapiro shows why great implementation and execution takes more than leadership, strategy or structure. Strategy, structure and people must all support each other! That’s alignment.
Motivation Speaker Don Shapiro shows how we can influence anyone. With Don’s simple discoveries, hourly employees, support staff and just about anyone can learn how to influence other workers, their boss and more. These same ideas can help you with your kids and in the community.